B2B & SaaS

  • Platform design
  • Websites
  • Design systems
  • Branding

Product and website design for B2B and SaaS

We design SaaS platforms, dashboards and B2B websites that make complex products easy to understand, evaluate and use. The work starts with research into how your users and buyers make decisions, then turns into interfaces, design systems and websites your team can build on.

Complex products, explained in seconds

Selected B2B and SaaS work

Here is a selection of the platforms, B2B websites and technology brands we’ve designed, including product work we can only show under NDA. View all work

Customer data platform

Over eight months we researched daily workflows, redesigned navigation, onboarding and charts, and created a new design system for a cloud platform, under NDA, that brings a company’s online and offline customer data into one profile.

View project

CDS

We redesigned the website of a manufacturer of complete extrusion lines for plastics and rubber with customers around the world, building it around a product catalogue with 150+ photorealistic 3D renders and quote requests.

View project

DDDkit

For a subscription marketplace where designers find editable 3D assets, we designed separate flows and dashboards for buyers, subscribers and creators, then designed and built 118 components.

View project

Operatif

In one month we created the logo, visual identity, brand guide and social media visuals for an IT company that installs servers and builds infrastructure for businesses.

View project

What B2B and SaaS products have to get right

Complex products tend to lose people in the same places. These are the ones we focus on.

1

Explain a complex product fast

Buyers compare several vendors at once, so the website has to show what the product does and who it is for on the first screen.

2

Speak to every buyer role

Users, managers and decision makers look for different proof, so we plan pages and paths for each of them.

3

Onboarding that gets users to value

Clear first steps, sample data and in-product guidance help new users reach their first useful result without a support call.

4

Data people can read

We design dashboards, charts and reports around the decisions people make with them, not around the data model.

5

Consistency as the product grows

A design system with documented components keeps new features consistent and saves your developers time.

6

Large catalogues made simple

Clear structures, filters and product visuals help buyers find the right model in a big range of technical products and ask for a quote.

How we help B2B and SaaS teams

We take on product, website and brand work together or one at a time, with one team that knows your product.

UI/UX design

We redesign platforms and dashboards and build design systems for SaaS products, working with your product and engineering teams.

App design

Web and mobile apps for SaaS products come with user flows, prototypes and a component library your developers can build from.

Web design

We design B2B websites that explain what you sell, answer buyers’ questions and bring in qualified leads and quote requests.

UX research

Interviews, usability studies, user scenarios and hypothesis testing show how your users actually work before we design.

Branding

We create visual identities and brand guides for software and technology companies and carry them into the product and the website.

Web development

We build front ends, component libraries and API integrations for platforms and marketing websites.

Other industries

We bring the same depth to other industries too. Each has its own page with selected work, the challenges we solve most often and the services we bring.

Startups

We plan websites, brands and pitch materials around your stage, your runway and your next funding round.

01

eCommerce

Our online stores and marketplaces make products easy to find and buy, with the brand and packaging to match.

02

Healthcare

Clinics, health tech and pharmaceutical companies come to us for clear, credible websites and brands that speak to patients, partners and investors.

03

Biotech

Biotech and life sciences companies come to us for websites and brands that explain their science to investors and partners.

04

Manufacturing

We design websites with product catalogues, 3D visuals and quote requests for manufacturers of complex equipment.

05

Logistics

Our websites, dashboards and client portals make delivery services and operations data easy to read and act on.

06

Cleantech

We design websites and brands for cleantech startups and accelerators that make new technology and its impact easy to trust.

07
View all industries

Find the answers to your frequently asked questions

Both. We redesign SaaS platforms and dashboards, and we design the websites that sell them. When we do both, they share one design system, so the product and the website look and work the same.
Yes. We hand over design systems, documented components and specs your developers can build from, and stay available during implementation. We can also take on front-end development ourselves.
Yes. We sign an NDA before we see your product, and work under NDA appears in our portfolio without the client’s name or confidential details.
We start with the people who use and buy it: interviews, usability studies, user scenarios and analytics. This shows where navigation, onboarding or reporting slows people down, so the redesign starts with the problems that cost the most.

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Get in touch
  • Montreal
    4388 Saint Denis St, Montreal,
    Quebec H2J 2L1
  • Vancouver
    319 W Hastings St #400, Vancouver,
    BC V6B 1H6

Webgamma is a professional UI/UX design, branding and web design agency. We create custom websites, visual identities, and digital products that are reliable, easy to use, and aligned with your brand.

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