{"id":2638,"date":"2024-12-24T20:00:36","date_gmt":"2024-12-24T20:00:36","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=2638"},"modified":"2025-02-26T09:32:03","modified_gmt":"2025-02-26T09:32:03","slug":"no-culture","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/no-culture\/","title":{"rendered":"No Culture"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
No Culture<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
2 months<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tNo Culture is a clothing brand that embodies minimalist design and everyday functionality. Rooted in quality and comfort, the brand crafts versatile wardrobe essentials designed for effortless styling and year-round wear.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2021<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tThe brand\u2019s new visual identity features thoughtfully chosen colors and typography, designed to convey a modern, approachable, and confident aesthetic that embodies its core values.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n
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Monochrome and color logo variations<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The monochrome logo, presented in black on a light background or white on a dark background, highlights the brand\u2019s minimalism and versatility. This version maintains clarity and style across all surfaces, from clothing and accessories to digital materials.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Monochrome version<\/div>\n\t\t\t\t\t
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Monochrome inversion<\/div>\n\t\t\t\t\t
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What we did:<\/div>\n\t\t\t

Designed a visual identity that sets the brand apart in the everyday clothing market, combining simplicity with a memorable aesthetic<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Brand research & deliverables<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The brand research provided valuable insights into differentiating the brand from competitors while meeting audience needs. This foundation enabled a well-structured project, resulting in a cohesive identity that strengthens brand recognition and appeal across all platforms.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Brand research<\/h3>\n

Performed a comprehensive review of the brand\u2019s mission, values, and vision to define key messages and determine the intended emotional impact on the target audience.<\/p>\n<\/div>\n

\n 01 <\/div>\n <\/div>\n
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Audience research<\/h3>\n

Determined the audience\u2019s values, preferences, and expectations, focusing on aspects like easy site navigation, clean design, and a smooth purchasing process.<\/p>\n<\/div>\n

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Logo design<\/h3>\n

Developed three logo options aligned with the chosen style. Selected a design that is simple, memorable, and adaptable for various platforms.<\/p>\n<\/div>\n

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Packaging design<\/h3>\n

Developed packaging structures tailored to the product type, prioritizing usability and practicality. Prototypes were evaluated to ensure the packaging is functional, visually appealing, and suitable for production.<\/p>\n<\/div>\n

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Website concept<\/h3>\n

Designed a website prototype featuring the homepage, product catalog, item pages, brand information etc. Ensured intuitive navigation and structure for a seamless user experience.<\/p>\n<\/div>\n

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Packaging design<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The packaging captures the brand\u2019s core values with a focus on simplicity and accessibility. Clean forms and neutral colors improve shelf visibility, while recyclable materials ensure practicality and environmental responsibility across different uses.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Branded materials<\/div>\n\t\t\t
Packaging<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Shopping bag<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Box<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Label<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Label<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Simplicity and functionality of the new visual identity<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new brand identity is designed to be both minimalist and user-friendly. The design balances style with practicality, emphasizing versatility in every interaction with the brand.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Packaging<\/div>\n\t\t\t
Scalp serum<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Hanger<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Tag<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t
Box<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Responsive website concept<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The website concept is designed for those who value both aesthetics and functionality. It features a simplified interface that keeps the focus on product selection without distractions. Subtle color choices and a clear structure help users quickly find information and make purchases with ease.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
Main page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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UX research outcomes<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t We evaluated multiple scenarios of user interactions with the new interface to enhance usability and engagement.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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\n\n 58<\/span>\n \t\t\n\t\t
New components have been designed and developed<\/div>\n\t<\/div>\n\t\n<\/div>\n
Checkout page<\/span>Product catalog<\/span>Product page<\/span>Cart<\/span>Product filter <\/span><\/div>\n <\/div>\n
\n \n
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\n\n 25+<\/span>\n \t\t\n\t\t
Hypotheses were tested during the workshop sessions<\/div>\n\t<\/div>\n\t\n<\/div>\n
Navigation<\/span>Product filter<\/span>Search<\/span>Checkout<\/span>Wishlist <\/span><\/div>\n <\/div>\n
\n \n
\n\t
\n\n 120+<\/span>\n \t\t\n\t\t
Hours spent on project implementation and deployment<\/div>\n\t<\/div>\n\t\n<\/div>\n
UX research<\/span>UI design<\/span>Graphics<\/span>CJM<\/span>Development<\/span><\/div>\n <\/div>\n <\/div>\n
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UI<\/div>\n\t\t\t\t\t
Cart<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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UI<\/div>\n\t\t\t\t\t
Product catalog<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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UI<\/div>\n\t\t\t
Product page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Responsive layout<\/h3>\n

We designed specific page layouts for desktop devices, tablets, and smartphones, ensuring each version is optimized for responsiveness and provides a smooth user experience across all devices.<\/p>\n <\/div>\n <\/div>\n

\n\t\t\t\t\"\"<\/span><\/span>\t\t\t\t <\/div>\n \n <\/div>\n <\/div>\n \n<\/div>\n\n\n
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Product page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
Product catalog<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Cart<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
Product filter<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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