{"id":2452,"date":"2024-12-05T03:18:39","date_gmt":"2024-12-05T03:18:39","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=2452"},"modified":"2024-12-12T23:21:11","modified_gmt":"2024-12-12T23:21:11","slug":"visual-identity-and-packaging-for-via-skincare","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/visual-identity-and-packaging-for-via-skincare\/","title":{"rendered":"VIA"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
Via Skincare<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
2 months<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tVia Skincare embodies natural beauty, exceptional care, and high standards in skincare, offering products designed to keep skin healthy, radiant, and protected every day.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2022<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tSoft pastel tones convey a sense of calm and care, making them well-suited for a skincare brand. The clean lines of Helvetica Neue Condensed complement the palette, adding contrast and visual balance.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Monochrome and color logo variations<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t We developed monochrome and color logo variations, adapting them for the skincare product line to reflect the brand\u2019s specialization and professional focus.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Monochrome version<\/div>\n\t\t\t\t\t
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Monochrome inversion<\/div>\n\t\t\t\t\t
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What we did:<\/div>\n\t\t\t

Designed the packaging, developed a website concept, and created an adaptable logo that works across various applications<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Brand research & deliverables<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Our team gained valuable insights into the client\u2019s business and product, allowing us to design distinctive and impactful packaging.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Brand research<\/h3>\n

Conducted an in-depth analysis of the brand\u2019s values, mission, and philosophy. Identified the core messages the brand aims to convey and the emotions it should evoke in its audience.<\/p>\n<\/div>\n

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Competitor analysis<\/h3>\n

Carried out a detailed study of competitors\u2019 visual styles, including their color palettes, logos, graphic elements, and typography.<\/p>\n<\/div>\n

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Logo design<\/h3>\n

Developed several logo concepts aligned with the brand\u2019s identity and goals, and tested the final design across various formats and sizes to ensure versatility and legibility.<\/p>\n<\/div>\n

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Packaging design<\/h3>\n

Designed packaging structures and formats customized to the product type, focusing on functionality and user convenience. Prototypes were tested to ensure the packaging was practical, visually appealing, and easy to manufacture.<\/p>\n<\/div>\n

\n 04 <\/div>\n <\/div>\n <\/div>\n
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Packaging design<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The packaging effectively reflects the brand\u2019s core values, emphasizing accessibility through simple forms and minimalist design. Warm colors and graphics enhance visibility, while the use of recyclable materials ensures functionality and sustainability across all applications.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Packaging<\/div>\n\t\t\t\t\t
Gift bag<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Deodorant<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Scalp serum<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Scalp serum<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t
Body lotion<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Deodorant<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
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Modern packaging reflecting natural beauty<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new packaging combines modern design with a focus on natural beauty, highlighting Via Skincare\u2019s dedication to high-quality skincare products.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Packaging<\/div>\n\t\t\t
Scalp serum<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Lip balm<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Scalp serum<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Scalp serum<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Responsive website concept<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
Main page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Project outcomes<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new packaging design incorporates modern design principles, focusing on creating a memorable visual identity that distinguishes the brand from competitors and fosters an emotional connection with the audience.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Packaging<\/div>\n\t\t\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Lip balm<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t
Body Serum<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Scalp serum<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Body lotion<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Packaging<\/div>\n\t\t\t\t\t
Body wash<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Packaging<\/div>\n\t\t\t\t\t
Body lotion<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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