{"id":2387,"date":"2024-11-04T01:23:41","date_gmt":"2024-11-04T01:23:41","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=2387"},"modified":"2024-12-05T03:14:57","modified_gmt":"2024-12-05T03:14:57","slug":"visual-identity-design-for-operatif","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/visual-identity-design-for-operatif\/","title":{"rendered":"Operatif"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
Operatif<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
1 month<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tOperatif is an IT company specializing in server installation and providing infrastructure solutions for businesses. The company focuses on delivering stability, security, and reliability in server systems for its clients.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2024<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tThe primary color, dark blue, conveys confidence and professionalism while evoking associations with the depth and complexity of technological processes. A clean and modern typeface highlights the company’s technological focus.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Monochrome and color logo variations<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t To increase flexibility, we designed the logo in monochrome and inverted color options, ensuring it works well with the brand’s color scheme and adapts to various applications.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Monochrome version<\/div>\n\t\t\t\t\t
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Color version<\/div>\n\t\t\t\t\t
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Symbol<\/div>\n\t\t\t
Construction<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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What we did:<\/div>\n\t\t\t

Developed modern visual identity that emphasizes Operatif\u2019s expertise and reliability in server installation and system administration<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Brand research & deliverables<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Our team\u2019s efforts offered valuable insights into the client\u2019s business and target audience, allowing us to create a distinctive and impactful visual identity.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Market analysis<\/h3>\n

Conducted a comprehensive market analysis\u00a0to identify current trends in visual identities, and determine the best strategies for implementing new ideas.<\/p>\n<\/div>\n

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Logo design<\/h3>\n

Created several logo concepts\u00a0with a focus on minimalism, and flexibility, ensuring they could be applied across various platforms and mediums.<\/p>\n<\/div>\n

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Color palette selection<\/h3>\n

Developed a dark blue-based color scheme\u00a0to symbolize confidence, stability, and professionalism, complemented by additional accent shades for versatility.<\/p>\n<\/div>\n

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Typography<\/h3>\n

Selected fonts that balance\u00a0between a formal and futuristic style, supporting the company’s technological identity and focus.<\/p>\n<\/div>\n

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Testing and adaptation<\/h3>\n

Tested and adapted the new visual identity\u00a0across multiple formats to ensure adaptability and proper audience perception. Final adjustments were made based on the testing results.<\/p>\n<\/div>\n

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Branded materials<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new visual identity effectively communicates Operatif’s core brand values, enhancing recognition and trust among clients. Its new design adapts to both digital and print formats, ensuring consistent brand perception across all touchpoints.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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\n\t\t\t\"\"<\/span><\/span>\t\t\t\"\"<\/span><\/span>\t\t<\/div>\n\t\t\t\t
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Visual identity<\/div>\n\t\t\t
Branded materials<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Visual identity<\/div>\n\t\t\t\t\t
Box<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Visual identity<\/div>\n\t\t\t\t\t
Envelope<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Visual identity<\/div>\n\t\t\t\t\t
Business cards<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Visual identity<\/div>\n\t\t\t\t\t
Branded materials<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Modern design with a focus on innovation<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new visual identity blends modern design with a focus on technology, reflecting the company\u2019s commitment to delivering advanced IT solutions.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Visual identity<\/div>\n\t\t\t
Branded materials<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Visual identity<\/div>\n\t\t\t\t\t
Coasters<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Visual identity<\/div>\n\t\t\t\t\t
Box<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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\n\t\t\t\t\t
Visual identity<\/div>\n\t\t\t\t\t
Gift bag<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t\t\"\"<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Visual identity<\/div>\n\t\t\t\t\t
Branded materials<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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