{"id":165,"date":"2024-06-08T09:02:31","date_gmt":"2024-06-08T09:02:31","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=165"},"modified":"2024-10-25T06:53:02","modified_gmt":"2024-10-25T06:53:02","slug":"website-design-for-myosin-therapeutics","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/website-design-for-myosin-therapeutics\/","title":{"rendered":"Myosin"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
Myosin Therapeutics<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
2 months<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tMyosin Therapeutics is a privately held biopharmaceutical company developing medications that target cellular motor proteins, specialized molecular machines that convert energy into mechanical work inside cells.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2023<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tWe aligned the color palette and typography to create a balanced and engaging visual experience that emphasizes both style and readability.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Logo redesign<\/h3>\n

We designed a new logo that preserves the company\u2019s original logo concept and symbol while introducing a new typeface for the name.<\/p>\n <\/div>\n <\/div>\n

\n\t\t\t\t\"\"<\/span><\/span>\t\t\t\t\"\"<\/span><\/span> <\/div>\n \n <\/div>\n <\/div>\n \n<\/div>\n\n\n
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Monochrome logo variations<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The updated logo is available in two versions: one in black and white, and the other with inverted colors. It can also be integrated with the brand’s color palette when needed.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Monochrome version<\/div>\n\t\t\t\t\t
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Monochrome in inversion<\/div>\n\t\t\t\t\t
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What we did:<\/div>\n\t\t\t

Created a website that highlights the organization\u2019s innovative research in cancer therapy and substance use disorders<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Evaluating usability<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The old website lacked essential information, while some pages were overloaded with excessive content, making the structure difficult to navigate.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Usability challenges<\/h3>\n

We conducted a usability study to assess how users interact with the current website. We found that key information was missing, and functional elements were difficult to notice.<\/p>\n<\/div>\n

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Missing touchpoints<\/h3>\n

Users struggled to find the lab\u2019s addresses and contact details. There were also issues with email communication, and the website\u2019s functionality didn\u2019t allow potential investors to easily contact the company.<\/p>\n<\/div>\n

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Visual disconnect<\/h3>\n

The site\u2019s visuals were outdated and didn\u2019t align with the company\u2019s focus on therapies for the central nervous system and oncology, while some pages were text-heavy with low-quality graphics.<\/p>\n<\/div>\n

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Sitemap<\/h2>\n \n

\n Following the usability assessment, we developed an updated website structure that enhances user navigation while also improving the site’s search engine visibility. <\/p>\n <\/div>\n <\/div>\n<\/div>

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UI\/UX redesign outcomes<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Website pages were tested<\/div>\n\t<\/div>\n\t\n<\/div>\n
Main page<\/span>About<\/span>Technology<\/span>Pipeline<\/span>News page<\/span><\/div>\n <\/div>\n
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Usability issues were found<\/div>\n\t<\/div>\n\t\n<\/div>\n
Low quality graphics<\/span>Content hierarchy<\/span>Structure<\/span>User flow<\/span><\/div>\n <\/div>\n
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Recommendations were provided to improve the UX<\/div>\n\t<\/div>\n\t\n<\/div>\n
Navigation<\/span>Content organization<\/span>Graphics<\/span>Modals<\/span><\/div>\n <\/div>\n <\/div>\n
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UI components<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t We designed a set of UI components, including buttons, tabs, input fields etc. These were combined into a UI kit to ensure consistency and flexibility, making future design updates easy to implement.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Components<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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First website interaction<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The redesign features a clean layout and simple navigation, making it easy for users to find key information about the development of targeted therapies for central nervous system and oncology indications.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
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UI<\/div>\n\t\t\t\t\t
Technology page<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Pipeline page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Functional blocks and a clear content hierarchy<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Slider<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Post-redesign traffic analysis<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Total visits<\/h3>\n

Website visits from both desktop and mobile devices have seen a notable increase since the launch.<\/p>\n<\/div>\n

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\n \n 42.1% <\/span>\n \n 3.1K <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Bounce rate<\/h3>\n

Bounce rates have dropped significantly, with fewer visitors leaving after viewing just one page.<\/p>\n<\/div>\n

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\n \n 36.0% <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Average engagement<\/h3>\n

User engagement is measured by the time the site remained in focus within the browser, highlighting improved session duration.<\/p>\n<\/div>\n

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\n \n 01:22 <\/span>\n \n 00:02:53 <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Stylized 3D graphics<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t A key feature of the new design is the 3D visuals that highlight the lab\u2019s key research areas.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Responsive layout<\/h3>\n

In order to maintain a consistent user experience, we designed specific layouts for desktops, tablets, and smartphones, ensuring responsiveness across all devices.<\/p>\n <\/div>\n <\/div>\n

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Team page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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About page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Team bio modal<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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