{"id":1067,"date":"2024-09-13T03:27:17","date_gmt":"2024-09-13T03:27:17","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=1067"},"modified":"2024-10-25T05:55:51","modified_gmt":"2024-10-25T05:55:51","slug":"visual-identity-design-for-dbv","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/visual-identity-design-for-dbv\/","title":{"rendered":"DBV"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
Design by Vision<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
2 months<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tDesign by Vision has been providing art services to retail stores, interior designers, the hospitality industry, photographers, educational institutions, and artists for over 25 years.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2020<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tOne of the core elements of our design strategy was choosing colors and fonts that complement rather than compete with the client\u2019s art and products.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Project objectives and goals<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Our primary objective for the project was to creatively and memorably showcase DBV’s artistic and printing services to strengthen the brand’s authority.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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What we did:<\/div>\n\t\t\t

Refined the design to make the brand more distinct and recognizable in its field<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Branded materials<\/div>\n\t\t\t
Brochures<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Our approach to brand development<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t After extensive brand research, we defined the brand’s character and visual style. Based on this vision, we created a logo and developed key identity elements.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Logo creation<\/h3>\n

We developed a versatile logo that remains effective across all formats, from digital screens to print materials.<\/p>\n<\/div>\n

\n 01 <\/div>\n <\/div>\n
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Brand evolution<\/h3>\n

Our branding strategy focused on evolving the company\u2019s visual identity to create a unified and compelling presence that resonates with its target audience.<\/p>\n<\/div>\n

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Design application<\/h3>\n

We applied the new design principles across all branded materials, adapting them to various formats, ensuring consistent and effective representation in every application.<\/p>\n<\/div>\n

\n 03 <\/div>\n <\/div>\n <\/div>\n
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Monochrome & color logo variations<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t To enhance versatility, we developed the logo in monochrome and inverted color variants, allowing seamless integration with the brand’s color palette.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Monochrome version<\/div>\n\t\t\t\t\t
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Color version<\/div>\n\t\t\t\t\t
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Logo<\/div>\n\t\t\t
Construction<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Branded materials<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t We implemented the new brand logo on physical materials to demonstrate how it integrates with the company’s refreshed visual style.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Branded materials<\/div>\n\t\t\t
Business card<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Branded materials<\/div>\n\t\t\t\t\t
Envelope<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Branded materials<\/div>\n\t\t\t\t\t
Badge<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Branding<\/div>\n\t\t\t
Brand guide<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Branded materials<\/div>\n\t\t\t
Envelope<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Reimagined the UI, addressed key challenges, and created an enhanced user experience<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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UI<\/div>\n\t\t\t
Main page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Sitemap<\/h2>\n \n

\n Identifying the need for a complete website overhaul, we changed the site’s structure and redefined how services and products are presented. This resulted in a more intuitive user experience aligned with the company’s goals. <\/p>\n <\/div>\n <\/div>\n<\/div>

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<\/span>Navigation<\/span><\/div>\n
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UX research outcomes<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t We conducted an in-depth UX study to generate hypotheses and define the strategic direction for our UI\/UX design process.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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\n\n 68<\/span>\n \t\t\n\t\t
New UI components have been designed and developed<\/div>\n\t<\/div>\n\t\n<\/div>\n
Product page<\/span>Product catalog<\/span>Cart<\/span>Checkout <\/span><\/div>\n <\/div>\n
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Recommendations were provided to improve the UX<\/div>\n\t<\/div>\n\t\n<\/div>\n
Navigation<\/span>Checkout process<\/span>Product filter<\/span><\/div>\n <\/div>\n
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\n\n 150+<\/span>\n \t\t\n\t\t
Hours dedicated to the implementation and deployment of the project<\/div>\n\t<\/div>\n\t\n<\/div>\n
UX research<\/span>UI design<\/span>Development<\/span> Branding<\/span><\/div>\n <\/div>\n <\/div>\n
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The optimized user experience<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The updated interface, developed using our earlier design solutions from the brand development phase, is product-focused, streamlining the purchasing process and significantly enhancing the user experience.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
Catalog<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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UI<\/div>\n\t\t\t\t\t
Product page<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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UI<\/div>\n\t\t\t\t\t
Cart<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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**Post-rebranding traffic and engagement analysis<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Total visits<\/h3>\n

Rebranding led to a noticeable boost in website traffic, indicating increased user interest.<\/p>\n<\/div>\n

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\n \n 15.05% <\/span>\n \n 1.5K+ <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Bounce rate<\/h3>\n

Lower bounce rates signal more effective user engagement and content appeal.<\/p>\n<\/div>\n

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\n \n 2.70% <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Average engagement<\/h3>\n

Users are now spending more time on the site, engaging deeply with its content and features.<\/p>\n<\/div>\n

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\n \n 01:05 <\/span>\n \n 00:03:45 <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Responsive layout<\/h3>\n

The site is designed for smooth performance and consistent appearance across all devices, ensuring optimal user experience and responsiveness.<\/p>\n <\/div>\n <\/div>\n

\n\t\t\t\t\"\"<\/span><\/span>\t\t\t\t <\/div>\n \n <\/div>\n <\/div>\n \n<\/div>\n\n\n
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Product page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Cart<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Main page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Catalog<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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