{"id":1065,"date":"2024-09-13T03:24:09","date_gmt":"2024-09-13T03:24:09","guid":{"rendered":"https:\/\/webgamma.dev\/wg\/?post_type=project&p=1065"},"modified":"2024-10-25T06:50:11","modified_gmt":"2024-10-25T06:50:11","slug":"website-design-and-development-for-cycle-momentum","status":"publish","type":"project","link":"https:\/\/webgamma.dev\/wg\/project\/website-design-and-development-for-cycle-momentum\/","title":{"rendered":"Cycle Momentum"},"content":{"rendered":"\n
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Client<\/div>\n\t\t\t\t\t
Cycle Momentum<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Timeline<\/div>\n\t\t\t\t\t
4 months<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

\n\t\t\t\t\t\t\t\t\tCycle Momentum is a worldwide collaborative platform for innovators, connecting entrepreneurs, investors, and creative thinkers from all corners of the world.\t\t\t\t\t\t\t<\/p>\n\t\t<\/div>\n\t\t

2023<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Colors & typography<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tOur selection of colors and fonts complements the content, ensuring the focus remains on the key aspects of the organization.\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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What we did:<\/div>\n\t\t\t

Simplified the user experience by streamlining navigation and implementing a modernized design<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Identifying and addressing issues<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The design concept was developed following a UX audit. We gathered details about the services, outlined a basic structure, and identified key areas that needed improvement.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Navigation<\/h3>\n

The complex information architecture of the site made it difficult to create a unified navigation pattern for the accelerator’s services and programs.<\/p>\n<\/div>\n

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Complex structure<\/h3>\n

The program and service pages did not fully showcase their benefits, and the overall structure of the site was confusing and disorganized.<\/p>\n<\/div>\n

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Program sorting<\/h3>\n

To organize program information, we implemented filters by category and industry and added tags for quick navigation across different acceleration programs.<\/p>\n<\/div>\n

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Applications<\/h3>\n

We replaced the unclear application form with a step-by-step application process, customized for startups, investors, and corporations, to improve segmentation and sorting in the organization\u2019s CRM system.<\/p>\n<\/div>\n

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Outdated design<\/h3>\n

The site’s design and functionality were outdated and inconsistent, making it difficult to manage and inflexible for future updates.<\/p>\n<\/div>\n

\n 05 <\/div>\n <\/div>\n <\/div>\n
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Sitemap<\/h2>\n \n

\n The primary issue with the old site was its unclear navigation and overly complex structure. Our initial focus was on streamlining the site\u2019s architecture and reducing the number of pages that lacked informational value or purpose. <\/p>\n <\/div>\n <\/div>\n<\/div>

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UX research results<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Each study considered various user interaction scenarios with the startup accelerator’s website.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Website pages were tested<\/div>\n\t<\/div>\n\t\n<\/div>\n
About<\/span>Programs<\/span>Investors<\/span>Startups<\/span>Contact<\/span>News<\/span><\/div>\n <\/div>\n
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UX issues were identified<\/div>\n\t<\/div>\n\t\n<\/div>\n
Content hierarchy<\/span>Structure<\/span>User flow<\/span>Onboarding <\/span><\/div>\n <\/div>\n
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Recommendations were provided to improve the usability<\/div>\n\t<\/div>\n\t\n<\/div>\n
Navigation<\/span>Programs<\/span>Services<\/span>Filters<\/span>Modals<\/span><\/div>\n <\/div>\n <\/div>\n
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Design system<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Maintaining a consistent design across all services is essential for the platform, so we developed a design system that enables quick interface creation. This system provides a familiar framework for drafting and structuring new programs and services.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
Components<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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UI kit<\/h3>\n

As part of the project, we prepared a UI kit for creating any necessary design elements, aligned with the company\u2019s overall visual concept.<\/p>\n \"\"<\/span><\/span> \n <\/div>\n

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3D visuals<\/h3>\n

Our CG generalist developed a comprehensive set of 3D illustrations for the platform, designed to be adaptable to various scenarios.<\/p>\n \"\"<\/span><\/span> \n <\/div>\n

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Colors<\/h3>\n

The platform’s color palette is vibrant yet minimalist, featuring yellow as the signature accent color.<\/p>\n \"\"<\/span><\/span> \n <\/div>\n

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Typography<\/h3>\n

The Poppins typeface is the foundation of the platform\u2019s typography, used for both headings and body text, following proper typography rules.<\/p>\n \"\"<\/span><\/span> \n <\/div>\n <\/div>\n \n<\/div>\n\n\n

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First website interaction<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t From the very beginning, we immerse the user in the company\u2019s context by introducing its core activities.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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UI<\/div>\n\t\t\t
Main page<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
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Post-redesign traffic and interaction analysis<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t The new site was launched in the first quarter of 2024. Since then, session duration has increased significantly compared to previous metrics.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Total visits<\/h3>\n

The total number of visits from desktop and mobile devices has increased following the website launch.<\/p>\n<\/div>\n

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\n \n 68.3% <\/span>\n \n 4.8K <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Bounce rate<\/h3>\n

The percentage of visitors who leave after viewing just one page has dropped significantly.<\/p>\n<\/div>\n

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Average engagement<\/h3>\n

This metric was calculated based on the duration the website remained in focus in the user\u2019s browser.<\/p>\n<\/div>\n

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Monochrome logo variations<\/h2>\n \t\t \n\t\t

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Monochrome version<\/div>\n\t\t\t\t\t
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Monochrome version in inversion<\/div>\n\t\t\t\t\t
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Logo construction<\/h3>\n

The accelerator’s logo became the key element of the website’s visual style. It served as the inspiration for many components of the design system, 3D graphics, and interface elements.<\/p>\n

*Webgamma did not participate in the logo creation process.<\/p>\n <\/div>\n <\/div>\n

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*Webgamma did not participate in the logo creation process.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n \n<\/div>\n\n\n

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Interface design elements<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t\t\t Throughout the project, many design components, sections, and blocks for the platform were developed, ranging from buttons to icons.\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Construction<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Construction<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Program filter<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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About page<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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UI<\/div>\n\t\t\t\t\t
Mobile menu<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Stylized 3D graphics<\/h2>\n \t\t \n\t\t

\n\t\t\t \t\t <\/p>\n\t <\/div>\n <\/div>\n<\/div>\n\n\n

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Responsive layout<\/h3>\n

We created dedicated layouts for desktops, tablets, and smartphones, ensuring responsiveness and a smooth user experience across all devices.<\/p>\n <\/div>\n <\/div>\n

\n\t\t\t\t\"\"<\/span><\/span>\t\t\t\t <\/div>\n \n <\/div>\n <\/div>\n \n<\/div>\n\n\n
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About page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Programs page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Startup page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Investor page<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
<\/div>\n","protected":false},"featured_media":1066,"template":"","meta":{"inline_featured_image":false},"project_cat":[36,16,20,15,14,17],"project_year":[23],"project_industry":[35],"class_list":["post-1065","project","type-project","status-publish","has-post-thumbnail","hentry","project_cat-cjm","project_cat-development","project_cat-research","project_cat-user-interface-design","project_cat-user-experience-design","project_cat-web-design","project_year-23","project_industry-sustainability"],"acf":[],"yoast_head":"\nCycle Momentum - Webgamma<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cycle Momentum - Webgamma\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webgamma.dev\/wg\/project\/cycle-momentum\/\" \/>\n<meta property=\"og:site_name\" content=\"Webgamma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webgamma.dev\/wg\/wp-content\/uploads\/2024\/09\/Cycle-momentum-project-card-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1972\" \/>\n\t<meta property=\"og:image:height\" content=\"2240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webgamma.dev\/wg\/project\/cycle-momentum\/\",\"url\":\"https:\/\/webgamma.dev\/wg\/project\/cycle-momentum\/\",\"name\":\"Cycle Momentum - 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